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It's like the unwritten rule book that inspires designers to push boundaries, challenge norms, and create innovative solutions. Of course, you don’t need to be Apple to publish your own design philosophy. Sharing it in public as a form of thought leadership can inspire a dialogue with your users about what you stand for. Putting your values front and center can be a powerful way to promote your brand and create a lasting emotional connection with your users.
Professor of Philosophy (f/m/d) - E-Flux
Professor of Philosophy (f/m/d).
Posted: Thu, 05 Oct 2023 07:00:00 GMT [source]
References & Where to Learn More
Design philosophies tap into schools of thought that bring out the best in the design world. In the past, we’ve explored the top 10 design philosophies of all time, and today we circle back to determine which philosophies still hold true five and a half years later. Try sketching out scenarios and then bringing them to life with an app wireframe tool.
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These principles tend to be accompanied by a set of practices that lays out how these principles should be implemented with specific guidelines for design execution. This includes everything from interface essentials, like navigation bars, views, and controls, to visual design standards and also interactive behavior patterns. How a team chooses to present a design philosophy is really up in the air as far as most designers are concerned.
Visual Hierarchy: Organizing content to follow natural eye movement patterns
The structures we studied in our History of Architecture were all true to themselves and spoke of their time. Frank Lloyd Wright expanded its meaning by quoting it as “form and function are one” meaning the design starts from within, going outward. Given a large enough audience and a long enough time, all designs will be seen as good and evil. This contemporary situation sets the onus high for an Experience Designer because I strive to take into consideration as many future implications of my designs as possible.
Still, the most important aspect is creating something that simply works. UXers define all the touchpoints and features of the web and mobile products that we use every day – so having a clear design philosophy is really important. But with so many philosophies, ideologies, and user experience trends floating around the design-o-sphere, settling on an approach isn’t always straightforward. A designer’s philosophy defines what they wish to accomplish in design, and which principles of design they will use to do so. Identifying your design philosophy is an important part of the UX design process, and directly impacts how users will respond to the end product. In this course, you will gain a holistic understanding of visual design and increase your knowledge of visual principles, color theory, typography, grid systems and history.
If you made it to the end of this essay by skimming, then this fun, 3-minute video I made may intrigue you! Or, if you took into consideration the wider range of design process implications I reflected upon, then this fun video may be a relaxing bookend to this read. Today, as with technology, the talent, techniques, thinking and tools of design have become more and more abundant and accessible to all.
Share your philosophy with your team
Once you’ve developed your philosophy, it’s time to weave it into the fabric of your daily design practice, not just to make consistent and meaningful design decisions. We understand our user’s goals and tailoring our products and services to always guide them to their ultimate destination. Before delving into the complexities of a philosophy, it’s crucial to clarify the subtle yet significant distinction between design philosophy and design principles, two terms often used interchangeably. There is an added benefit of being able to give an elevator pitch to articulate what the design team is really about. These philosophies form the foundation of our design vision, evolving with the times rather than fading into obscurity.
As Simon Sinek put it so well in his TED Talk, “People don’t buy what you do, they buy why you do it.” This goes for internal buy-in and external sales. Being able to quickly articulate these answers is essential for inspiring your team to build it and your customers to buy it. They don’t see the amount of research, thinking, and product strategy that went into it. Philosophy of design is the study of definitions, assumptions, foundations, and implications of design.
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Getting something good out into the market will make it possible to improve that product and gain enough traction to make it great over time through incremental innovation. Instead, you have to drill down to the essence and determine the most essential features and functionalities. This dovetails nicely with the form versus function debate because it involves the team figuring out exactly what they want their product to be like. When the team is aligned on what they are creating and why they can move forward quickly toward their shared goal.
These principles include balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety. Each principle plays a pivotal role in organizing or arranging the visual elements in a design, ultimately shaping the viewer's experience. For a deeper understanding and exploration of how these principles relate to visual aesthetics in art and design, refer to the chapter on Visual Aesthetics from the Encyclopedia of Human-Computer Interaction. This comprehensive resource provides insights into the interconnectedness of design principles in various mediums.
Lastly, a design philosophy can lead to more fulfilling client relationships. When you work with clients who respect your philosophy, you're likely to find the design process more rewarding. You're not just designing for the sake of it—you're creating work that aligns with your beliefs and values. Your passion for your philosophy might even inspire your clients to see design in a new light. Ever wondered how the philosophy of design plays a role in sparking creativity? Think of it as the magic wand that helps transform a blank canvas into a masterpiece.
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